It is all about the right market positioning, an appropriate level of awareness, a high recognition value and a positive corporate image in order to differentiate your company from a continuously growing competition. If you communicate, shouldn’t even be the question. It doesn’t matter if your target group includes professionals, consumers or the general public, only who talks can also win.  Provide insights, share knowledge and strengthen your brand.

It is your individual message and the way it is specifically communicated to the desired target group that creates interest in your company. Stimulating impulses to buy, increasing public awareness or being seen as potential employer – communication can pursue all kind of different objectives. Presenting your services and products is just one part, it is also about presenting your company, your values and vision to create a comprehensive picture and leave an individual footprint in the market.

No matter if you communicate online, via social media, trade press or in direct customer contact, you have sufficient content to tell something interesting and attract your target groups’ attention. Good texts and comprehensible contents exactly tailored to target group and message are the basis for a successful and sustainable company profile.

As freelance writer and communications consultant I support you with smaller editorial projects, one-time communication campaigns or in line of a longer-term outsourcing for example related to editorial work or media relations.

What I offer, is a carefree package in terms of editorial content creation as part of a holistic corporate communications strategy.